Estée Lauder Announces New Fragrance—Glimmer

Estée Lauder launched Glimmer, a new prestige fragrance created for a new generation of consumers. 

An amber floral fragrance with a gourmand twist, Glimmer transforms the power of small moments of joy, hope, and connection into a sensorial fragrance experience designed to inspire optimism, foster community, and leave a lasting impression.

The sophisticated embossed bottle is adorned with a round golden cap.

Acclaimed actress and singer Hailee Steinfeld stars as the face of Glimmer. Rooted in the belief that one spark can ignite many, the campaign positions Steinfeld and her singing voice as catalysts for the joy, optimism, and connection that are at the heart of Glimmer.

Justin Boxford, Global Brand President, Estée Lauder, commented:

“Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community. Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force. Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer.”

Hailee Steinfeld’s Glimmer campaign will debut across TV, print, digital, in-store, and OOH on July 30, 2026.

Glimmer Eau de Parfum will launch in August 2026 at key global retailers.